How an Impact Identity can catalyse multi-organisational collaboration
We’ve developed a considerable amount of knowledge by working with a wide range of organisations at the nexus of academic research, entrepreneurialism and investment for collaborative ventures.
And one of the insights we’ve discovered might sound prosaic but we can promise you, its importance shouldn’t be underestimated.
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The best time to start building your brand was when you launched. The second best is now!
I really hope this article is useless to you in the very near future. But it just might be vital right now. Because there’s an inescapable truth that innovative scale-ups, spin-outs and startups would do well to heed.
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What is an Impact Identity?
How cultivating a brand can supercharge the impact of Research, Innovation and Enterprise in universities and innovation hubs.
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Gardeners and Carpenters: Brands Can Be Cultivated But Not Built
Building a brand is about creating a consistent and meaningful experience for customers that reflects the values and personality of the brand. I’ll spell it out straight from the start and we’ll work back from there: you cannot ‘build’ a brand, you can just create the right environment and prompts for it to thrive.
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When It Comes to Brand Building, Interesting Beats Quick
The antidote to a lack of audience attention isn’t being quicker, it’s being interesting. Despite being bombarded with ads, clickbait, and 15-second viral videos, when creating a brand story, quicker isn’t better, better is better. The truth is, humanity isn’t changing as fast as the algorithms would have us believe.
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When You’re Ready to Scale, It’s Not About You, It’s About Them
At the start of their business journey, most founders are fantastic at focusing on their target market and solving the problem their potential customers have. They’ll obsess over details and look for angles. However, as time goes by, this focus tends to change from ‘what is their problem?’ to ‘what is their problem with my product?’.
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How innovators can embrace heuristics to increase demand
The ‘newness’ of your innovation might be stifling your growth in the current economy. That might sound crazy, but here are the facts. Two fundamental behaviours have shifted, making growth in the new economy much harder.
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More speedboat. Less supertanker. Innovating in large organisations
Startups and scale-ups behave in fundamentally different ways to large complex organisations. And for obvious reasons. The external and internal factors shaping them are different. But what happens when large organisations need to innovate? Moving like a supertanker - cautious and steady - won't cut it.
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Musician Ian Chang curates playlist for the new Vittoria Bike Park
Ian Chang to curate a suitably unexpected and adventurous playlist to complement the riding experiences at the visionary new Vittoria Park in Brembate
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Why your Impact Identity is critical to the speed you win talent, funding and customers
Having an Impact Identity is critical to the speed you win talent, funding and customers. But building traction with those audiences requires you to take an outside-in perspective and see your innovation from their side of the tracks.
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5 Challenges in taking a HealthTech innovation to market (that we can all learn from)
Here are just a few of the lessons innovators in any sector can learn about problem-solving, determination and resilience from founders navigating the complex route-to-market in HealthTech.
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Putting purpose first
Purpose starts with the business model, not in the marketing department. So, how can you ensure your business puts purpose first? Our thoughts to coincide with Bristol Tech Festival which we’re proud to sponsor.
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Insight from UK leaders in university innovation and enterprise
We invited experts responsible for innovation and enterprise initiatives at the Universities of Bristol, Bath and Loughborough to share their practical experiences of creating distinctive, investment-winning brands. Read what they had to say.
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Why Bristol. Why now.
Innovation is thriving in many parts of the world right now. And Bristol is one of them. The city in the southwest of the UK may have gone a little under the radar, but this excellent presentation given at the Festival of Enterprise by Marty Reid, Director of Engine Shed, should help to put it firmly in the spotlight.
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Protect your cycling business, build your brand
The pandemic has been a mixed blessing for cycling businesses – unprecedented demand but serious supply-side issues. Things are starting to look like they’re returning to normal but, as with other things skewed by the crazy last two years, there’s a chance that this spike is just the acceleration of things which would have happened anyway, and we might be facing a dip on the horizon.
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5 ways universities can ignite their Enterprise and Innovation brands
Brand stand-out is vital if you want businesses to think of you when they’re considering where to invest and who to partner with. So here are 5 ways universities seeking to grow their enterprise and innovation income can create distinctive and memorable brands.
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The future of engineering
We took a peek into the world of transdisciplinary engineering when we helped give academic consortium PLD (People Led Digitalisation) a visual identity. Within the prevailing guidelines of Made Smarter Innovation, we were able to create a design that put the human into the brand. See what we did there?
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Launching Bristol's first Festival of Enterprise
The inaugural Festival of Enterprise at the University of Bristol was a celebratory showcase of Bristol’s enterprise-based activities. It brought people together for a mind-blowing series of talks, workshops and displays. We were delighted to be involved with scripts and direction across this inspiring event.
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Why most universities are missing out on their share of Innovation and Enterprise income
Collaboration between industry and the burgeoning number of university innovation and enterprise hubs is more vital than ever. So why are so many higher education institutions missing out on their share of commercial income?
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Make the complicated simple
Simplicity of messaging is one of the hardest things to achieve, but it’s essential if you want to cut through to make an impact. This is particularly true for University spinouts or brands at the intersection of academia, innovation and enterprise.
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