University of Bristol selects Firehaus

The University of Bristol appointed Firehaus to develop its global brand proposition. The project forms a key part of the their 2030 Strategy.

The University is ranked 51st in the world and one of the top 5 most targeted by top UK recruiters. But as the sector becomes ever more competitive, the need for a more distinctive position became clearer. A refreshed position that can be clearly articulated through its global communications, staff and wider network of stakeholders.

Ian Bates, Creative Partner at Firehaus, said, “This is a huge opportunity. We believe that universities should be the most exciting brands in the world, and why shouldn’t Bristol be one of them? The University already has a global reputation for teaching and research, but the next step is to showcase its cultural relevance and deepen its connections throughout the city and region.”

“The University’s Strategy provides a good foundation,” said Nick Barthram, Strategy Partner at Firehaus, “but we need to bring it to life through a new, more creative proposition enabling the institution to communicate more effectively. Authenticity will be paramount to this, and we will build on the investments already being made in areas such as equality, diversity and inclusion”.

Firehaus initiated a collaborative process to bring leadership, academic and professional services staff into the journey – uniting the best of internal and external perspectives. Our partners Beautiful Insights, All Things Words, Joyann Boyce (InClued) and Dave Harvey (Oddity Creative) supported key stages of the workstreams and joined the fully collaborative ethos.

The consultancy was appointed following a competitive tender featuring 12 other agencies.