IGNITE YOUR BRAND

You don’t need to rebrand to realise the value of a brand. What you need is clarity, conviction, and storytelling – done creatively.

In today’s landscape, brand isn’t a luxury. It’s a leadership asset.

Brands use storytelling to convey their core values and missions, creating deeper connections with their audiences. Universities can/should do the same.

Here’s a little inspiration

If universities take a more inspiration from these challenger brands, they might start telling stories not just about what they offer, but why they matter in the lives of the people they serve.

A crazy notion? You decide

Your brand isn’t just how you present yourself; it’s a catalyst for resilience, relevance, and transformation.

Here’s some inspiration to overcome the seemingly insurmountable

Brand isn’t a comms problem – it’s a leadership tool. And in higher education, that might just be your greatest untapped strategic asset. Here are some useful ideas from an unexpected source.

It’s time to put storytelling where it belongs: at the heart of strategic brand building. Institutions that do it well don’t just attract attention – they build emotional connection, internal pride, and long-term distinctiveness.

How many of the principles behind the world’s most successful consumer brands could – and should – apply to the university sector.

For university boards, the question is no longer whether brand matters – but how boldly you’re willing to use it. We take a look at inspirational examples from outside the sector.

Think differently, act boldly, and play by your own rules to create breakthroughs and reshape the landscape.

Many universities, even those with incredible legacies, don’t see themselves as brands like Nike or Apple do. And that’s where they’re missing an opportunity.

Who are you beyond your ranking? If numbers are your only story don’t be surprised if you are judged solely on them. But they’re not.

You’ve got so much more to build a brand on.