
IGNITE YOUR BRAND
The Brand Transformation Consultancy for ambitious leaders in complex organisations and markets.
We ignite brands to spark internal cohesion, global recognition and real-world impact.
To us, brand isn’t window dressing, it’s a strategic leadership tool for transforming organisations, building distinction, resilience, and long-term relevance in increasingly competitive markets.





























What We Do
We guide leadership teams through the full arc of brand ignition – clarifying direction, building belief, and driving momentum.
Our services span four dynamic stages. Each engagement is tailored, collaborative, and designed to use brand to transform your organisation, not just your marketing.
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Brand Audit & Review
Organisational Priorities Alignment
Core Team Establishment
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Audience & Market Orientation
Internal Insight & Culture Discovery
Brand Positioning Strategy
Brand Behaviour Alignment
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Visual Identity Direction & Guidelines
Brand Architecture & Naming
Launch Planning (Internal & External)
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Capability Building & Brand Training
Operating Model & Governance
Brand Tracking & Long-Term Management
Merry Scott-Jones joins Firehaus
Our commitment to supporting ambitious leadership teams and deepening our strategic capabilities has been increased with the appointment of strategist and organisational psychologist, Merry Scott-Jones (right).
Her career spans leading roles in central government and the private sector, where she has successfully guided departments and blue-chip global brands through strategic transformations.
Her expertise in communications, strategy, client management, and talent development has already proven invaluable in recent collaborations with universities on brand transformation projects.
Contact us to find out how her experience can work for you.