In a sector characterised by a vortex of rankings, awards, regional, national and international accolades and accreditations, we’re interested in stories and creative ideas. The ones that cut through, capture your imagination, create a memory, build awareness and ignite brands.

Research supports the enduring power of storytelling, and it’s the ones that connect emotionally and intellectually to motivate people to action that we’ll be sharing in CRHEATE.

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Human Storytelling with John Azoni

Information with a nice soundtrack is what most people seem to mean when they say ‘storytelling’.

Discover the whack emotive human stories can have on your content in this conversation with filmmaker John Azoni where we review a great piece by Boston University.

CRHEATE is a big fan!

Putting creativity centre-stage with Helena Good

“Putting creativity at the heart of education”

Discover how Helena Good and her team created Daydream Believers to achieve this goal and solve an huge problem in the sector.

CRHEATE thinks she’s an inspiration!

Endangered Generation? by Monash University

This piece was selected for CRHEATE by Ali Frear, Associate Director of Marketing and Advancement at Loughborough University.

This brand film is a brilliant example of storytelling on a grand scale.

Sit back and enjoy our discussion and some key insights that could influence your work.

Research translation and Academic YouTubers with Dan Pearson

Academic YouTubers can build personal and institutional reputation, as well as maximising the impact of some of the important subjects they are researching. Their channels often have more Subscribers and Views than the parent universities. Interesting eh?

Watch our CRHEATE Review to find out why.

Brand Refresh by University of Sheffield

Brand refreshes are tricky projects at the best of times. Like many others, University of Sheffield has been through the process and come out the other side via a carefully considered process. The results are excellent.

CRHEATE is joined by Rob Sullivan, Creative Director at the University to do a deep dive.

There’s gold in here so start digging.

A Different Lens by Monash University

Launched in 2017, A Different Lens has been in my periphery vision for a while. To avoid any doubt I think this content series is one of the best content series in the sector, if not the best.

Read my CRHEATE Review to find out why

Ready to Change the World by UWE Bristol

This piece was selected for CRHEATE by Kyle Campbell.

Launched in January 2023, Ready To Change The World is the hero ad that brings the vision of UWE Bristol to life. At the time of writing has had over 325k views.

Made Possible by Melbourne by University of Melbourne

This is creative by curation. An exhibition of research artefacts and stories shared across a city. I saw it in 2016 and it stuck in my mind. So it’s in CRHEATE.

Defy Gravity by University of Toronto

You may already be familiar with this campaign, but it passed the CRHEATE test – because it stuck in my mind.

Ian has created, reviewed and judged thousands of creative campaigns over a 30+ year career. He’s built and led multi-disciplinary creative teams, been an IDM Tutor, GRT Creative Network Trustee for students, and a speaker at more events than he can remember – including Cannes. His awards include the prestigious DMA Grand Prix and he has judged for D&AD, The Caples, The Drum, DMA, International Echoes & BIMA among many others.

Feel free to get in contact if you have any ideas for creative work that should be covered.

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