USA Cycling and Vittoria partner up

Written By Ian Bates

Following in the slipstream of our global repositioning for Vittoria, the world’s most innovative tyre brand signed a deal with USA Cycling as the official tyre partner.

This was big news as you can imagine, but with the ink still wet and the press launch approaching, we had to create a film at pace to herald the union. 

Working with a clutch of existing footage we carefully wove the narrative of both brands together seamlessly – then gave it the full-Vegas with a big band soundtrack to celebrate this huge partnership.

Why not?

Today was great. Tomorrow will be better.

Creative Idea, Direction & Production: Firehaus
Marketing Director USA: Brenda Bennett

Ian Bates
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