Discovidery survey reveals how the Covid-19 crisis has affected marketers in the South West
As a personal life and death battle rages across the UK, the quickest and possibly largest mass-change of people’s behaviours in a lifetime occurred. Some businesses have found themselves unwilling beneficiaries of this situation, while others have seen their income reduced to zero. A commercial life and death battle rages.
We’ve brought together a group of like-minded partners to discover how the Covid-19 crisis was impacting the marketing strategies and activities of the brands and suppliers based here. The Discovidery survey is the result. By discovering more we can understand more and play an active role in the sector’s recovery from the pandemic. Our view being that greater collaboration enhances the prospects of all.
The Discovidery survey reveals how senior marketers in brands and their partner agencies have been affected (negatively), how they’re feeling (optimistic) and how big an impact it’s had on their marketing (large).
Across 30 pages we have gathered, analysed and commented on the views of 77 business leaders and senior marketers. The results cover Crisis and Opportunity, Business Planning and Resourcing, Changes to Strategy and Approach, Conclusions and Qualitative Response.
Discover:
Who considers themselves best equipped to deal with the crisis
Who has made the biggest changes to their strategy
Where redundancies have been made
What disciplines and channel have experienced growth
And more…
Read the full Discovidery report here.