Vittoria takes on the world

Written By Ian Bates

As part of the strategic growth plan for Vittoria, the brand became an official partner of the Mountain Bike World Cup and 2021 Mountain Bike World Championships.

Our promo film pitches Vittoria at the cutting edge of MTB with the striking new visual style. Shown on giant screens at events around the world and across digital channels, it features Pauline Ferrand-Prevot (as does the press ad below), Filippo Colombo, Greta Seiwald and Maxime Marotte, from sponsored teams Absolute Absalon and Santa Cruz FSA.

This was one of the first campaigns to follow the new global repositioning, Brand Strategy and Brand Idea (The Ride Ahead) we produced with the Vittoria board.

Press Ad

Press Ad

Creative Idea, Direction & Production: Firehaus
Artwork: Chiara Pagnoncelli
Marketing Manager EMEA: Diega Tosatto

Ian Bates
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