NYC startup Sproos! selects Firehaus to assist in funding round

Sproos! is on a mission – to become America’s go-to brand for millennial renters when they move, renovate, and eventually become homeowners.

This exciting startup has already received significant funding for the initial phases of its journey. But the next round of investment is critical to the speed at which it can get to market with its unique product and proposition.

Founders Benjamin Fix and Greg Reinecker had done a tremendous job of both product and brand development to date – it just needed a punchy narrative flow to capture and hold the attention of investors.

So we worked with them to stitch together a Brand Narrative, highlighting hitherto unused or underplayed customer insights, market opportunities and long-term brand benefits.

At the time of writing, meetings are lined up with interested investor groups.