Our first Firehaus brand campaign

If you’re a B2B business, you’ll know how vital your network of close and often even distant contacts is to generating conversations, referrals and word of mouth, particularly in the early days.

But if things are going well there comes a point where your growth trajectory requires you to go beyond these early adopters to a wider pool of prospective customers - businesses in the market for your services but which, let’s face it, haven’t heard of you yet. 

As brand consultants, we recognise this is the point where Brand really needs to kick in - cutting through with emotional resonance as well as functional relevance.  That’s why the time felt right to foray into our very own brand-building activity. The result? Our ‘Ignite your brand’ campaign. 

Our three 15-second video ads have been created to increase brand awareness of Firehaus among founders and leaders of scale-up businesses. Each features a simple animation dramatising a business challenge often encountered by those looking for their next stage of growth. 

Look out for them running on LinkedIn, or take a look here. We’ve had great feedback to date, so they must be working. Would love to know what you think.