IT’S OUR BIRTHDAY

We’re the brand studio for universities, researchers and spin-outs.

We help you to deliver real-world impact by igniting your brand to:

  • Reframe how your organisation is positioned in the mind of your audiences

  • Create a unifying idea that consistently brings it to life 

  • Inspire and energise your people

We can deliver all of this for you – or with you – leading change from within through our collaborative process.

WE BELIEVE UNIVERSITIES SHOULD BE THE MOST EXCITING BRANDS IN THE WORLD.

So we bring the strategic and creative clarity that ignites your brand and energises your organisation. We call it Light+Heat.

We combine empirical evidence from research and data with creativity to diagnose your current state and framework a future state. Our collaborative way of working unites internal stakeholder knowledge with our outsider perspective to define your strategic goals and the methods to achieve them, including:

  • Increasing awareness and engagement

  • Delivering impact

  • Broadening national and international audiences

  • Securing next-level investment

  • Achieving an enviable global reputation

  • Supporting your marketing and creative teams

 

HOW WE CAN SUPPORT YOU

ON CHALLENGES LIKE THESE:

  • Setting strategic objectives

  • Stakeholder and prospect research

  • Competitor mapping

  • Brand positioning

  • Creating a unifying brand idea

  • Brand naming, visual identity and tone of voice

  • Ongoing creative direction

  • Stakeholder engagement

  • Values and behaviours

  • Training & Event Talks

ANSWERING QUESTIONS LIKE THESE:

  • How do we increase awareness?

  • Is it time to refresh our brand?

  • How do we stand out from the competition?

  • How do we get multiple stakeholders onto the same page?

  • How can we empower our teams to take ownership of the brand?

  • How can we improve the effectiveness of our communications and advertising?

  • How can we recruit and retain the best talent?

  • How should we organise ourselves to deliver the brand consistently?