Bringing the brand to life on the web

Thatchers Cider has been a family-run business for over 115 years. This certainly hadn’t hampered years of unparalleled growth with the brand now at #2 in the UK. Despite Martin Thatcher and his team’s significant ambitions, a relatively modest amount of sales and interaction came through their website.

When a certain well-known virus took hold, thirsty customers came flooding to their site. Unfortunately the technology, creative and customer journeys weren’t ready for this growth via digital. The opportunity to scale this channel had arrived.

The farm shop that’s open 24/7 – online

We put our expertise to work, analysing their current performance, surveying their users and auditing the competition. In parallel, our expert digital-tech partner Hydramind, worked through their complex tech stack to understand where efficiencies could be made, and opportunities capitalised on.

Armed with insights, we rebalanced the relationship between product, provenance and customer drinking occasions. This was then implemented in a modular system that provided the brand team a new found agility to control both front and back-end implementation.

Our website partner SquareBird, specialists in eCommerce, advised and designed solutions to implement the considerable technical requirements and user journeys at a pace that left us...thirsty!

You can get a flavour of it here.

“I’ve been blown away equally with the delivery of the project by the team Firehaus brought together. The end result is excellent and the journey has had a feeling of complete control, tech-talk simplification and creativity with great consumer insight at its heart”

Phillip McTeer, Head of Marketing, Thatchers