Releasing a national force for good

ActionFunder is the new digital platform that brings responsible businesses and foundations together with community groups and charities to Make Change Happen.

Under-the-radar community groups desperately need funds to survive and thrive. ActionFunder bridges that funding gap with an innovative new self-serve platform. It simplifies the process for purpose-ready businesses to find and fund community projects – and demonstrate the results.

Make change happen

We were brought in early to define the positioning and purpose and swiftly moved into a full branding phase including naming, strapline, brand identity and tone of voice ahead of a soft launch early adopter MVP pilot in May 2021.

We then developed a marketing strategy that would take them from pilot stage and enable them to scale the business with a wider but still tightly defined audience from Autumn 2021.

The ActionFunder name was felt to be so successful that the parent company subsequently adopted it as their own too. And just 2 years on, they’ve achieved over £2m of funding opportunities for UK community groups, representing a reach of 10% of the population. 

“Firehaus has done two excellent projects with us which forced us to closely examine our own internal alignment and we have come out stronger as a result. In addition, the quality of their strategic thinking and creative process has been excellent. They are also a lovely bunch of people and extremely good to work with”

Amanda Horton-Mastin, CEO

Sample pages from the Brand Narrative below.