University of Bristol selects Firehaus

The University of Bristol has appointed Firehaus to develop its global brand proposition. The project forms a key part of the their 2030 Strategy.

The University is ranked 55th in the world and 5th in the UK for Research Excellence, but as the sector becomes ever more competitive, the need for a more distinctive position has become clearer. A position that can be clearly articulated through its global communications, staff and wider network of stakeholders.

Ian Bates, Creative Partner at Firehaus, said, “This is a huge opportunity. We believe that universities should be the most exciting brands in the world, and why shouldn’t Bristol be one of them? The University already has a global reputation for teaching and research, but the next step is to showcase its cultural relevance and deepen its connections throughout the city and region.”

“The University’s Strategy provides a good foundation,” said Nick Barthram, Strategy Partner at Firehaus, “but we need to bring it to life through a new, more creative proposition enabling the institution to communicate more effectively. Authenticity will be paramount to this, and we will build on the investments already being made in areas such as equality, diversity and inclusion”.

Firehaus initiated the launch of BrandUni Collective last year, and members including Beautiful Insights and All Things Words will also be part of the project, along with Organisational Psychologist Merry Scott-Jones, Joyann Boyce (Arima & Co) and Dave Harvey (Oddity Creative).

The consultancy was appointed following a competitive tender featuring 12 other agencies.