Did you write the rules of the sector?

Let’s keep this short and simple.

Unless you wrote the rules don't play by them.

There's only a handful of winners in that game – you got it – the ones who wrote the rules.

Play your own game. Win where you are strongest.

Where your story or stories are most compelling.

And stop following the 'leaders'.

There's a reason why they get there and stay there.

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Be rejected for the right reasons.

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Differentiation v Distinction. For most there's only one winner