Be rejected for the right reasons.

If your brand is rejected by potential students, academics or commercial partners, make sure it's for the right reason.

Don't let it be because:

> You don't stand for anything
> You lack distinction and don't stand out
> You look and sound like you belong to yesterday not tomorrow
> Your internal teams lack a sense of direction and inspiration

Brand marketing is about communication.
And at the heart of that is sacrifice.
You can't be all things to all people.
So don't try to be.

Be rejected for the right reasons.