How to craft a powerful identity for university research and innovation

Written By Ian Bates

With audience attention in short supply and research funding in even shorter supply, there are no prizes for making your research and research capabilities impenetrable. Clear and compelling communication is essential if you want to engage others and increase the value and impact of your hard work.

But how do you go about giving that communication clarity, focus and emotional power?

At this event as part of the 2023 Bristol Technology Festival, the Firehaus team shared their insight and tips with an audience of university-based marketers and researchers. And we’re happy to be able to share the full recording above.

The learnings we shared included:

  • Recognising that it’s about them, not you. Your audience’s engagement is driven by their needs and problems, and your solution should be framed in those terms.

  • Be a thing, not a no-thing. The art of brand building lies in distinctiveness. Don’t be afraid to stand out from the crowd.

  • Build a rocketship. How you organise yourselves to define and deliver your brand can make the difference between impact and inertia.

Take a look at the event film to find out more.

Ian Bates
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