University brand campaigns tend to have a defining feature. Similarity.

So we decided to break the mould with this co-created solution for Loughborough’s first brand campaign.

The University of Bristol has appointed Firehaus to develop its global brand proposition. The project forms a key part of the University’s 2030 Strategy.

Creating a clarity of positioning and the brand identity for the new Bath Institute for Digital Security, a unique social science-first approach from the University of Bath.

Uniting the efforts and outputs of researchers across multiple universities under one brand. A Made Smarter Innovation programme supporting the digitalisation of UK manufacturing.

Loughborough Business School has global ambitions. It’s already one of the UK’s top-ranking business schools. People who experience the culture, environment and teaching ethos instinctively get what makes it special.

But until now it had proven difficult to capture and define that essence for those not familiar with it. 

Which is where Firehaus came in.

We’re delighted to be working with Professors Tom Jackson and Ian Hodgkinson at Loughborough Business School who are conducting pioneering research into Digital Decarbonisation.

Supporting individual Schools to align their proposition and content to the University’s 2030 strategy.

Flipping the script on international postgraduate recruitment

Supporting the University of Bath’s mission to deliver world-class research that benefits the wider population:

Bringing ‘the edge to UoB’s Tradition with Edge positioning across these projects…

techSPARK is an undeniable success – hugely popular and respected by its peers.

But as the Board began to shape a radical new strategy, it became apparent that there wasn’t enough shared understanding to agree on a way forward when they got into specifics.

That’s when they approached Firehaus.

Following the successful rebrand of the world’s most innovative cycle tyre brand, we were retained as creative partners to the brand.
Here are two of the advertising campaigns we have created.